Skip to content Northern Virginia Resource Center for Deaf & Hard of Hearing Persons

Pakistan – Coke Studio used technology and created music for the deaf



TECH Juice - Pakistan
By Muneeb Ahmad
August 2, 2016

Ahead of the launch of Coke Studio’s Season 9, Coca-Cola has partnered with Deaf Reach Schools and Training Center to make history and has created music for the deaf or the people with some kind of hearing impairment. Advanced technologies are being employed to create an environment for the deaf community allowing them to feel what it actually is like to hear music.

The initiative titled as “Coke Studio for the Deaf”, was launched by Coke Studio just recently. In a bid to provide music to ‘everyone’, Coca-Cola created Coke Studio for the 9 million people in Pakistan bearing a full or partial hearing loss.

Read more  . . . See captioned / translated video