|Join the Read Captions Across America/NEA Read Across America Day
March 2, 2011
From Bill Stark, Described and Captioned Media Program
We invite you to join us in the nation's largest reading event by taking part in Read Captions Across America (RCAA)! The NEA's Read Across America was first established to direct the country's attention to the importance of motivating children to read and helping them master basic reading skills. The DCMP's RCAA celebration was launched in 2006 after partnering with the NEA's Read Across America event. Each year the event kicks off on the anniversary of Dr. Seuss' birthday, March 2.
RCAA is the first national reading event to put emphasis on the importance of captioned media (e.g., broadcast, internet, DVD, CD-ROM) as a reading tool for all children, not just those who are deaf or hard of hearing. This effort resulted in a huge success, as thousands of students have participated in this event since its inauguration. Plan your event and order your free RCAA tool kit now!
On the Benefits of Reading Captions
"During family TV time, turn on the captions and see the difference it makes in your child's reading and comprehension. The next time you rent a DVD, turn on the subtitles in Spanish or French. You'll be amazed at what you can learn!"
That's the message to parents (and teachers, librarians, others) of hearing children. It's repeated in this short (1 ½ minutes) video we just posted on YouTube: click here
This 30 second PSA was edited from it: click here
Despite the availability of captioning on nearly all TV programs, many of these parents and teachers know it was originally developed for persons with a hearing loss, and see no use for it with others. Some say it is just a distraction. Our reaction is "au contraire", as we promote the many benefits to everyone (almost) of reading captions, through our national "Read Captions Across America "(RCAA) campaign.
While we truly believe the RCAA message, you know that our motive is advocacy and awareness that may result in more captioning to benefit those with a hearing loss. While TV is captioned, the majority of videos, movies, the Internet, etc. is not. I am aware that I am preaching to the choir. But if any of you can help spread the word, please do. Know anyone at a TV station or with a website who would play the PSA? RCAA is celebrated on March 2 (Dr Seuss' birthday), but this PSA can be played year-round. To view or download the PSAs on the DCMP website click here.
click here to view Read Captions Across America's website.
to view DCMP's website click here